"Performing Personality: On-Air Identities in a Changing Media Landscape" (Lexington Books, 2016)
The radio industry is fighting to stay relevant in an age of expanding media options. Scholarship has slackened, and media experts say that radio’s best days are in the past. This book investigates how today’s radio announcer presents him/herself on the air as a personality, creating and performing a self that is meant for mass consumption by a listening audience. An observation of eleven different broadcast sites was conducted, backed by interviews with most key on-air personnel at each site.
The resulting theoretical model focuses on the performance itself as the focal point that determines a successful (positive) interaction for personality and listener. Associated processes include narrative formation of the on-air personality, communication that takes place outside of the performance, effects of setting and situation, the role of the listening audience, and the reduction of social distance between personality and listener. The successful deployments of these on-air identities across multiple channels (in-person, online, and through social media as well as broadcast) suggests that the demand for relatable and informative content will persist, regardless of radio’s future delivery mechanisms.
For a full table of contents or to order a copy, visit: https://rowman.com/ISBN/
About the author: David Crider is a faculty member for the School of Communication, Media & the Arts at the State University of New York at Oswego. He received his doctorate in Media and Communication from Temple University in 2014. David’s dissertation (on which this book is based) won the 2015 Kenneth Harwood Award from the Broadcast Education Association.
David Crider, Ph.D.
Adjunct Professor, Department of Communication Studies
School of Communications, Media & the Arts
State University of New York at Oswego
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