Neoliberalism
NCA members Jen Schneider, Steve Schwarze, Pete Bsumek and Jennifer
Peeples have published Under Pressure: Coal Industry Rhetoric and
Neoliberalism, a new book in the Palgrave Studies in Media and
Environmental Communication series.
Under Pressure examines five rhetorical strategies used by the US coal
industry to advance its interests in the face of growing economic and
environmental pressures: industrial apocalyptic, corporate
ventriloquism, technological shell game, hypocrite's trap, and energy
utopia. The authors argue that these strategies appeal to and reinforce
neoliberalism, a discourse and set of practices that privilege market
rationality and individual freedom and responsibility above all else. As
the coal industry has become the leading target and leverage point for
those seeking more aggressive action to mitigate climate change, their
corporate advocacy may foreshadow rhetorical strategies available to
other fossil fuel industries as they manage similar economic and
cultural shifts. The authors' analysis of coal's corporate advocacy also
identifies contradictions and points of vulnerability in the organized
resistance to climate action as well as the larger ideological formation
of neoliberalism.
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