Flusser: "reason is projected onto its object by the subject"

Flusser:  "As it is codified alphanumerically, discursive reason projects its linear structure... upon the world and upon the mind.  For a long time it was believed that this structure and these rules were not projected, but discovered by reason, and that the world and the mind somehow mysteriously reflect discursive reason.  This adequation of reason to its object was believed to work... [but] there is evidence being gathered, which suggests that reason is projected onto its object by the subject" (Into Immaterial Culture 29).