New Textbook: Pursuing Popular Culture: Methods for Researching the Everyday

Jennifer C. Dunn and Stephanie L. Young's Pursuing Popular Culture: Methods for Researching the Everyday is now available through Kendall Hunt for Spring 2017 (and beyond) adoptions:

https://he.kendallhunt.com/product/pursuing-popular-culture-methods-researching-everyday

This textbook is available in both paperback and electronic versions and is designed primarily for popular culture, media studies, and introduction methods courses.
Pursuing Popular Culture provides both a rich blend of new and relevant popular culture artifacts that appeals to diverse students and the analytical tools needed to understand media, popular culture, communication, and critical/cultural studies. The text explains theoretical approaches and makes clear how these can be applied to better understand popular culture. Finally, the book provides straightforward approaches that allow students to think, talk, and write critically about popular culture.

Pursuing Popular Culture includes four sections: textual analysis and representation, production and media technologies, audience engagements, and presenting research. Additionally, the book provides specific instructions in major methodological approaches and references to additional quality materials. Each chapter guides students as to how to choose targets for analysis, write research questions, and select methods that will help them to answer those questions. Instructions are included to help students learn how to develop their own explanatory frameworks and/or choose existing theories to make sense of their analyses.

Jennifer C. Dunn, Dominican University, jdunn@dom.edu