Visual Communication November 2016; Vol. 15, No. 4

Articles
A multimodal analysis of storyline in ‘The Chinese Professor’ political advertisement: narrative construction and positioning in economic hard times
Mary B McVee and Colette Carse

Ruin in the films of Jia Zhangke
Corey Kai Nelson Schultz

A pragmatic cognitive model for the interpretation of verbal–visual communication in television news programmes
Roberta Piazza and Louann Haarman

‘Plus de figures!’ On Saussure’s use of images
Hans Dam Christensen

Synthetic personalization of Barack Obama at the 2008 US Democratic National Convention: a social semiotic multimodal analysis of a staged political context
Wayne WB Wong

Visual Essay
Chilean School Façades: Aesthetic Matrixes, Educational Insights
Luis Hernán Errázuriz and Guillermo Marini

Exhibition Review
Tracks in the Snowy Forest, Fishing and Hunting as Traditional Ways of Life: Cultural Artefacts Made of Heilongjiang Fish Skin, Animal Skin and Birch Bark. Guangdong Provincial Museum, Guangzhou, China, 14 September to 14 November 2014
Junyu Zhang and Wendy L Bowcher

Book Review
Book Review: A City of Marble: The Rhetoric of Augustan Rome
Richard Andrews