Case Studies in Strategic Communication - CFP & use it in the classroom

Case Studies in Strategic Communication (www.csscjournal.org) is an
online, peer-reviewed, open access journal that publishes case studies
on public relations, advertising, and marketing.

The focus of CSSC is to publish descriptions and analysis of real events
demonstrating best practices--or failures--of strategic communication.
Submissions are always welcome, and accepted articles are published on a
rolling basis in annual volumes. There are NO fees associated with
submitting to or publishing in the journal.

Teachers of PR, advertising, marketing, and organizational communication
have found CSSC useful in the classroom, as well. Each case study
contains discussion questions or activities that build from the case
material, and many cases include examples of tactics used in strategic
communication campaigns or in response to crisis.

CSSC is currently in its fifth year. In just the past two years, cases
have addressed a variety of organizational contexts and topics,
including:

*A Whale of a Problem: A Strategic Communication Analysis of SeaWorld
Entertainment's Multi-Year Blackfish Crisis (S. Duhon, K. Ellison, M. W.
Ragas)
*"Maintaining Hope and Inspiration": Using Social Media to Encourage
Internal Stakeholders [about Teach for America] (E. S. Kinsky, K. Bruce,
K. Scarbrough, W. A. French)
*A Corporate Coming Out: Crisis Communication and Engagement with LGBT
Publics [about American Airlines] (E. Ciszek), part of the special
section 'Breaking the Rules' (N. T. J. Tindall, ed.)
*The Brand Behind the Activism: Patagonia's DamNation Campaign and the
Evolution of Corporate Social Responsibility (D. Moscato), part of the
special section 'Breaking the Rules' (N. T. J. Tindall, ed.)
*Exclusive and Aspirational: Teen Retailer Brandy Melville Uses the
Country Club Approach to Brand Promotion (S. VanSlette, D. Waymer), part
of the special section 'Breaking the Rules' (N. T. J. Tindall, ed.)
*A Cavalier Approach to Public Relations: The Unconventional Image
Restoration of LeBron James (K. Stansberry, J. Strauss), part of the
special section 'Breaking the Rules' (N. T. J. Tindall, ed.)
*Book Battles: A Strategic Communication Analysis of Amazon.com's
Dispute with Hachette Book Group and Authors United (K. Dimar, R. A.
Kuchar, M. W. Ragas)
*Protecting the Herd: An Analysis of Public Relations Responses to the
2015 Measles Outbreak Originating at Disneyland and Disney California
Adventure Park (S. Aylesworth-Spink)
*Power to the People: CL&P's Crisis Communication Response Following the
2011 October Nor'easter (S. Grantham)
*Public Relations as Personal Relationships: How Top Bordeaux Wines are
Promoted in China (K. Alaimo)
*The Hazelwood Coal Mine Fire: Lessons from Crisis Miscommunication and
Misunderstanding (J. Macnamara)
*Social Media to Enhance Sexual Health Education for Youth:
FactNotFiction's (Re)Design and Launch (K. Ragsdale, S. K. Harper, S.
Kathuria, J. H. Bardwell, C. B. Penick, M. Breazeale)

We hope you'll consider CSSC as a home for your work and as a useful
addition to your next syllabus! Visit www.csscjournal.org for more.

Daren Brabham, editor