new book: Persuasive Attacks on Donald Trump in the 2016 Presidential Primary, Lexington.

We are pleased to announce the publication of our new book: Persuasive Attacks on Donald Trump in the 2016 Presidential Primary, Lexington.

We begin by extending the typology of persuasive attack developed by Benoit and Dorries. Then we  investigate the nature of attacks on Donald Trump - now our 45th president - from other Republicans during the primary campaign.  The book examines "establishment" attacks on Trump (National Review, Mitt Romney), debates and TV spots, TV Talk Show appearances, and social media.  Another chapter examines attacks on Trump in entertainment media: late night jokes, video (SNL, Colbert, Oliver), The Onion, and political cartoons.  These chapters use a mix of the expanded typology of attacks, content analysis, and thematic analysis to investigate these attacks. William L. Benoit (Ohio University) and Mark J. Glantz (St. Norbert's College).