Articles
Transforming Authenticity of Cultural Products: A Case Study of Comic Characters
Mun-Young Chung and Hyejung Ju
Deconstructing PRSP Measurement: Participation as Neoliberal Colonization
Mohan Dutta and Rahul Rastogi
Inter-subjectivity in Instant Messaging Interactions
Dipti Kulkarni
Sustainability as an Identity Construct: (Re)Crafting Organizational Identification for Organizational Immigrants
Debalina Dutta
Effect of Celebrity Endorsements on Dimensions of Customer-based Brand Equity: Empirical Evidence from Indian Luxury Market
Rajesh Sharma
No comments:
Post a Comment