Rhetoric CFPs & TOCs

Rhetoric CFPs & TOCs
Photo: Kristoffer Trolle (creative commons)

Sunday, October 15, 2017

Inventing the World Grant University

Chinese International Students' Mobilities, Literacies, and Identities

by Steven Fraiberg, Xiqiao Wang,
and Xiaoye You

"[C]omplex, richly textured, and illustrative of the challenges and opportunities of designing and delivering high-quality learning environments in higher education today."
---David S. Martins, Rochester Institute of Technology


"[This] study provides invaluable insight into the cultures, struggles, strategies, motivations, and educational histories of Chinese international students . . . the authors highlight ways in which institutions seek to manage these students' mobilities. This insight is essential for teachers and scholars of writing and literacy working in increasingly internationalized and interconnected institutions of tertiary (and secondary) education."
---Brice Nordquist, Syracuse University

Through an exploration of the literacy practices of undergraduate Chinese international students in the United States and China, Inventing the World Grant University demonstrates the ways in which writing, public speaking, disciplinary literacies, and humanities-based curricula are constructed and enacted across institutional and geographic borders.

Steven Fraiberg, Xiqiao Wang, and Xiaoye You develop culturally responsive pedagogies for undergraduate Chinese international students enrolling at Western institutions, whose numbers have increased in recent years. Focusing on the literacy practices of these students at Michigan State University and at Sinoway International Education Summer School in China, Fraiberg, Wang, and You draw on translingual theory and methodology to map the travel of languages, identities, ideologies, pedagogies, and literacy practices across continents. Case studies of administrators', teachers', and students' everyday literacy practices provide insight into the material and social structures shaping and shaped by the traversals of those practices within and across the higher educational landscape.
Advocating an expansion of focus from translingualism to transliteracy and from single-site analyses to multi-site approaches, this volume situates local classroom practices in the context of the world grant university. Inventing the World Grant University contributes to scholarship in mobility studies, literacy, transnationalism, and disciplinary enculturation.
Paper: $31.95
Ebook*: $25.95
ISBN: 978-1-60732-732-5
Pages: 264
Illustrations: 21 black and white photographs
Order now!

Friday, October 13, 2017

Proposals for our edited collection, *The Things We Carry: Strategies for Recognizing and Negotiating Emotional Labor in Writing Program Administration, *are due October 15th!

Proposals for our edited collection, *The Things We Carry: Strategies
for Recognizing and Negotiating Emotional Labor in Writing Program
Administration, *are due October 15th!

Please send proposals and any questions to: emotionallaborwpa@gmail.com

The CFP is below, or you can view the Google Doc here.
<https://docs.google.com/document/d/1EkhQzyhYhB0ZN1mURMUNzkn4J_bEG4GvNQ5CCwDB590/edit>

Best,
Kate Navickas
with Courtney Adams Wooten, Jacob Babb, & Kristi Murray Costello


Call For Proposals:

*The Things We Carry: Strategies for Recognizing and Negotiating Emotional
Labor in Writing Program Administration*

Editors: Courtney Adams Wooten, Jacob Babb, Kristi Murray Costello, Kate
Navickas

Affect and emotion have long been staples of WPA scholarship, field
stories, and lore. In fact, Diana George?s iconic collection, *Kitchen*

*Cooks, Plate Twirlers & Troubadours: Writing Program Administrators
Tell**Their
Stories,* includes several chapters dedicated to the emotional labor
of WPAs, such as Mary Pinard?s ?Surviving the Honeymoon: Bliss and Anxiety
in a WPA?s First Year or Appreciating the Plate Twirler?s Art,? in which
she discusses the isolation and pressure of a do-it-yourself approach, and
Doug Hesse?s ?The WPA as Father, Husband, Ex,? in which he discusses the
roots and implications of his perpetual feeling of provisional access and
his need to be a prover and a provider, all rooted in his working class
background (47). There are also other texts published in our journals, like
Charles Schuster?s ?Confessions of an Associate Dean? in which he names the
feelings of loss and sadness that come with administrative advances.

More recently, there have also been some notable advances in scholarship
pertaining to the relationship between work and emotion from scholars like
Laura Micciche, Sara Ahmed, Brian Massumi, Eve Kosofsky Sedgwick and Adam
Frank, Nicole Caswell, Kelly Ritter, Elizabeth Saur and Jason Palmeri,
Laura J. Davies, and others. So much so that, in a recent review essay,
Erin Rand has described a contemporary ?affective turn? in academic
discourse (161). In summer 2016, Composition Forum, offered a special issue
on emotion in which Laura Micciche advocated that we as a field need to
?stay with emotion.? The rich history of WPA stories provides emotional
connection and helps us understand how our individual struggles connect to
larger disciplinary and institutional issues, while this recent strain of
scholarship has begun to explore how emotions work and relate to different
institutional contexts. However, we are just beginning to theorize
emotional labor as a part of WPA work and few of these pieces provide
explicit strategies for negotiating emotional labor as WPAs.

To this end, this collection seeks chapters that share innovative and
replicable strategies for understanding, acknowledging, and negotiating
emotional labor in WPA work. Lines of inquiry might include, but are not
limited to:

   productively negotiating emotional labor;
   -

   minimizing emotional labor;
   -

   conducting self-reflective action research;
   -

   making invisible labor visible;
   -

   exercising self-care through specific strategies;
   -

   leaving workplace emotional labor at work;
   -

   preparing graduate students for the emotional labor of WPA work;
   -

   working with and advocating for contingent instructors;
   -

   developing appropriate and effective habits for new or j-WPAs for taking
   on and negotiating emotional labor in their first year.


We hope to represent a variety of voices from WPAs. To that end, we invite
contributions from different types of institutions (public and private
institutions, regional institutions, community colleges, HBCUs, SLACs,
etc.) and from different types of WPA positions (FYW programs, WAC/WID
programs, writing centers, etc.). Respondents should send abstracts of no
more than 500 words describing the specific aim, methods, and conclusions
of their project. Proposals should be sent to emotionallaborwpa@gmail.com
by *October 15.* The editorial team will send conditional acceptances by
December 15, 2017, and complete chapter drafts will be due on April 15,
2018.

Are you missing Feminisms and Rhetorics already?

Are you missing Feminisms and Rhetorics already?  Need more of the
Coalition in your life?  Be sure to check out the latest issue of* Peitho*
(Fall 2017) at http://peitho.cwshrc.org/

You can also check out our guidelines for submissions here:
http://peitho.cwshrc.org/submit/

Thursday, October 5, 2017

RSE Announcements

Upcoming conference: Rhetorical Education and the Democratic Mission of the School: Preparing Students for Academic and Civic Life. Örebro, Sweden 24-26 October 2017Click here for details.

Call for papers for 4th International Conference on Rhetoric “Days of Ivo Škarić”. 18-21 April 2018, Croatia, Island of Brač (Postira). Click here for details. Deadline: 31 October 2017.

Call for papers for 7th International Conference on Rhetoric and Narratives in Management Research. Barcelona, Spain. 26-28 March 2017. Click here for details. Deadline: 9 January 2018.  


Call for papers for International Rhetoric Workshop: “Rhetorical Cultures: Mapping Global Publics and the Crossroads of Democracy.” 4-6 July, 2018. Ghent, Belgium. Click here for details. Deadline: 15 January 2018.

New book publication by Michel Meyer: What is Rhetoric? Click here for details.

Resource notification, free E-book: Cohen, Herman (1995) The History of Speech Communication: The Emergence of a Discipline, 1914-1945. Click here to access the book

New scholarly book: To Become an American: Immigrants and Americanization Campaigns of the Early Twentieth Century

The Rhetoric & Public Affairs Series at Michigan State University has just released a new scholarly book: To Become an American: Immigrants and Americanization Campaigns of the Early Twentieth Century

ABOUT THE BOOK

Pledging allegiance, singing the “Star-Spangled Banner,” wearing a flag pin—these are all markers of modern patriotism, emblems that announce the devotion of American citizens. Most of these nationalistic performances were formulized during the early twentieth century and driven to new heights by the panic surrounding national identity during World War I. In To Become an American, Leslie A. Hahner argues that, in part, the Americanization movement engendered the transformation of patriotism during this period. Americanization was a massive campaign designed to fashion immigrants into perfect Americans—those who were loyal in word, deed, and heart. The larger outcome of this widespread movement was a dramatic shift in the nation’s understanding of Americanism. Employing a rhetorical lens to analyze the visual and aesthetic practices of Americanization, Hahner contends that Americanization not only tutored students in the practices of citizenship but also created a n!
 ormative visual metric that modified how Americans would come to understand, interpret, and judge their own patriotism and that of others.

TABLE OF CONTENTS

Introduction

Chapter One: Public Culture and the Americanization of Immigrants

Chapter Two: The Visual Pedagogy of Americanization

Chapter Three: The American Lifestyle through Housing Reform

Chapter Four: Displaying Americanization in Public Celebration

Chapter Five: Recognizing Americans through Scouting

Chapter Six: The Paradox of Americanization

Conclusion

REVIEWS

You don’t have to peer back into American history to encounter anxieties about immigrants or demands for Americanization, but it’s a good place to start. Leslie Hahner’s study of the Americanization campaigns of 100 years ago provides detailed examination of several fundamental paradoxes of assimilation in a nation of immigrants. By focusing on performative rituals and rhetorical conventions, she identifies the visual repertoire that developed to negotiate tensions between ethnic and civic definitions of citizenship. By attempting to make Americanization both sentimental and visible, the nation set itself on a course that leads all too directly to the fraught political environment of today.

—Robert Hariman, Professor, Communication Studies, Northwestern University

From flags, posters, and photographs to architecture, public rituals, and parades, the early twentieth-century United States was dominated by visual rhetorics of patriotism. This historically grounded, conceptually rich book will be welcomed by scholars across the humanities interested in exploring the often problematic ways that institutions seek to teach us who we are and what we should value as citizens.

—Cara A. Finnegan, Professor of Communication, University of Illinois at Urbana- Champaign, and author of Making Photography Matter: A Viewer’s History from the Civil War to the Great Depression

This is a creatively conceptualized and ambitious book that crosses disciplines of U.S. history and communication studies to address big questions of war and meaning-making. Hahner has expertise in both rhetoric and history and her research skills and writing talents bring to life a critical moment in U.S. history. To Become an American will undoubtedly make an important contribution to multiple fields of scholarly inquiry.

—Christopher Capozzola, Associate Professor of History, Massachusetts Institute of Technology

ABOUT THE AUTHOR

Leslie A. Hahner is an associate professor of communication at Baylor University. Her work explores how rhetoric shapes public culture, primarily by analyzing the ways visual artifacts and experiences constitute aesthetic values.


PURCHASE INFORMATION

Paperback ($39.95), eBook ($31.95)

Michigan State University Press: http://msupress.org/books/book/?id=50-1D0-3FE6#.WdOt20pSxTY

Amazon: https://www.amazon.com/Become-American-Immigrants-Americanization-Campaigns-ebook/dp/B0759V4NB2/ref=mt_kindle?_encoding=UTF8&me=

Wednesday, October 4, 2017

Journal of Contemporary Rhetoric Volume 7, Issue 2/3: Special Issue on Remix Rhetoric

Journal of Contemporary Rhetoric
Volume 7, Issue 2/3: Special Issue on Remix Rhetoric, edited by Lisa Horton and David Beard
http://contemporaryrhetoric.com/

(I'm inordinately proud of this one -- proud of the range of contributors, proud of the quality of contributions, proud of my co-editor, who solicited and shepherded a diverse array of genres and authors.)

From Medievalism to Memes: Editor’s Introduction to a Special Issue of the Journal of Contemporary Rhetoric
Lisa Horton

In introducing this special issue of the Journal of Contemporary Rhetoric, this essay engages in four moves. First, I look at the Steampunk subculture as a case study in remix and a process of appropriation of historical culture. Then, in examining four invited essays, we produce the most current theoretical and critical frames for the study of remix. Then, introducing a series of essays submitted by scholars in communication, media studies, literary studies, and creative writing, we explore the sheer range of possibilities for the application of remix theory. Finally, I centralize remix as a viable language and, perhaps, a unifying rhetorical framework for discussing the surfeit of cultural variety presented by contemporary traditional and digital media. Keywords: fan culture, literary history, medievalism, remix theory, rhetoric, steampunk.

Remixing and Reconsidering Rhetorical Velocity
Jim Ridolfo and Danielle Nicole DeVoss

In this essay, we will remix, revise, and reconsider the notion of rhetorical velocity, a concept Ridolfo first developed and which we wrote about in a 2009 piece. More specifically, we’ll return to the original construction of rhetorical velocity and examine its relationship to remix, then trace the increasing ubiquity of “remix” across the eight years since we first published the rhetorical velocity article in Kairos. We’ll address complexities of assessing authorship, investigating practices of composition, and interrogating recomposition and redistribution
— in the context of what Hart-Davidson and Ridolfo describe as “the fog of digital rhetoric.” We envision the manuscript as a mixture of reflection and analysis. Keywords: circulation, delivery, distribution, remix, rhetorical velocity.

Rhetoric and Remix: Reflections on Adorno’s Minima Moralia
Eduardo Navas

This essay is a reflection on my online project Minima Moralia Redux, which is a remix of Theodor Adorno’s book Minima Moralia. I discuss how I relied upon rhetorical principles to remix his work as a type of update for the time of network culture. I begin by providing a basic overview of my creative and critical approach, followed by how I see rhetoric and remix functioning. I continue to explain how I repurpose Adorno’s work as a selective remix. I conclude with a reflection on recurring questions about “originals” and “copies.” “Originals” and “copies” are two concepts that remain crucial in remix studies, which are closely linked to rhetoric as a foundational form of creative expression for all media. To reposition our relation to these two terms, I conclude by proposing repetition in terms of rhythmic loops as a means for creativity and criticism. I argue that all things in life repeat, and it is up to us to engage in an ongoing process of becoming in order to live historically. Keywords: creativity, Minima Moralia, originality, remix, Theodor Adorno.

Remixology: A Remix(ed) Rhetoric for the 21st Century
David J. Gunkel

Critical responses to remix have pulled in two seemingly opposite directions. On one side, there are the utopian plagiarists, copyleftists, and remix fans and prosumers who celebrate the practice as a new and original way for creating and distributing media content. On the opposing side, there are the detractors and critics. According to this group, the sampling and recombining of pre-existing material is nothing more than a cheap and easy way of recycling the work of others, perpetrated by what are arguably talentless hacks who really have nothing new to say. This essay does not choose sides in the existing remix debate but 1) deconstructs the shared assumptions and values mobilized by both sides and 2) synthesizes a new axiology that is designed to deal with and respond to the opportunities and challenges of the twenty-first century and beyond. Keywords: axiology, authorship, deconstruction, media, repetition, remix, simulation.

Remix in the Age of Trump
Virginia Kuhn

This essay argues for considering remix — defined as artifacts that employ the semiotic registers of word, sound and image — as an emergent and vital form of cultural expression and communication. After tracing the ways in which the Trump administration has appropriated the language of the liberal left, using strategies employed by those with progressive political agendas, the specific affordances of remix are highlighted. These features — its polyvocality, its embrace of history, its focus on medium specificity and its accessibility — are potentialities of the form, even as they are not always activated. Taking examples from recent documentary films that make extensive use of archival footage, I maintain that remix can aid communication across difference and contribute to media literacy. Keywords: digital argument, documentary film, media literacy, political debate, remix video, the fifth estate.

The Subversive Remix Rhetoric of Saved By The Bell Hooks
Kyle Larson

This article discusses Liz Laribee’s subversive remix rhetoric for her Tumblr blog, Saved by the bell hooks. Lari-bee’s mashup memes feature image stills from Saved by the Bell and direct quotes from bell hooks. These memes facilitate the uptake of feminist discourse through the use of popular media while subverting the assumptions of that media. Laribee therefore uses these subversive mashup memes for social critique. I also illustrate the evolution of Laribee’s practices for the mashup memes based on her reflections on the ethics of racial representation in her remix rhetoric. I conclude with implications for academics who wish to use academic theory in response to socio-political issues in public discourse. Keywords: activism, counterpublics, feminism, memes, remix.

“A Choice is Better than None, Mr. DeWitt. No Matter What the Outcome”: Remix and Genre Play in BioShock Infinite
Betsy Brey

The rhetorics of videogames share much with the rhetorics of remix: both meld, repurpose, and reinvent media for new purposes and audiences. In examining BioShock Infinite in terms of what Dustin Edwards refers to as genre remix, a multifaceted tension arises. Infinite’s story on choice and decision-making clashes with its remixed steam-punk genre. Throughout the game, the narrative calls attention to this juxtaposition, forming a playable message about player agency and control in videogames as a medium – a meta-argument made through remixing the genres at hand. The game’s rules and coding are indifferent to player choice, but the player’s interpretation is where decision comes alive, where the narrative produces meaning, and where remix challenges perception. Keywords: BioShock, genre, narrative, play, remix, video games.

Steampunk Remixing in the Classroom: Encouraging Student Engagement, Active Learn-ing, and Multi-Disciplinary Perspectives
Bri Kerschner

By using Steampunk literature in the classroom, the students became educated and articulate learners, able to engage in a critical dialogue with their own cultural ideologies and values. Not only is Steampunk literature a useful pedagogical tool, it allows students to explore complicated social issues with critical discussion by providing a framework of revisionist history remixed with current cultural anxieties and contexts. Keywords: circulation, delivery, distribution, remix, rhetorical velocity.

Remix: Here, There, and Everywhere (or the Three Faces of Yoko Ono, “Remix Artist”)
John Logie

Yoko Ono is unusual in that she is a site of considerable activity in three distinct spaces where the term “remix” is in common use. This paper reviews her activity in these distinct remix spaces and examines the spaces for identifiable variations in the term’s resonances and meaning. First, the “here” of academia reflects academic conversations about remix and remix cultures that can be traced back to the mid 1990s. The second site is the site in which the general public first encountered the term “remix”— the “there” of music and music production. Within this space we pursue the shift from remix as a purely technical term occurring within the recording process to remix as an aesthetic term reflecting expanding and shifting aspirations for the composer of a remix. Finally, this paper will consider the “everywhere” of an Internet-based popular culture grounded in current social media. Keywords: bricolage, collage, mashup, remix, rhetoric.

Remix Racism: The Visual Politics of the “Alt-Right”
Derek Stanovsky

Making use of Walter Benjamin’s “The Work of Art in the Age of Mechanical Reproduction,” Freud’s notion of “repetition compulsion,” and contemporary remix theory, this essay examines the rise of the “alt-right,” the grafting of white supremacist ideas onto popular culture iconography, their migration into mainstream political discourse, as well as some anti-fascist uses of remix culture. Keywords: alt-right, anti-fascism, anti-Semitism, mechanical reproduction, racism, remix, repetition compulsion.

Snow White Remixed: Confronting Aesthetic Obsession and Race in Helen Oyeyemi’s Boy, Snow, Bird
Jackielee Derks

While the plots and settings of fairy tales have evolved through the efforts of adaptation, their protagonists still represent an unattainable standard of beauty. The women who grace the screens in Disney movies are evidence of an idealized version of white Eurocentric femininity. Snow White’s story is especially indebted to this ideal be-cause the plot’s main tension depends upon the protagonist’s appearance. In her “Snow White” retelling, Boy, Snow, Bird, Helen Oyeyemi interrogates the Eurocentric aesthetics portrayed by the traditional fairy tale protagonist by examining issues of race and gender during the Civil Rights era. Eduardo Navas’ remix theory provides a methodology for examining how Oyeyemi’s adaptation maintains the aura of the fairy tale while foregrounding the Snow White image. Instead of revising “Snow White” to produce a more female centered narrative, Oyeyemi’s text instead layers the fairy tale with a contemporary story to unsettle the racial and gender implications of the Grimm’s idealized female protagonist. Oyeyemi’s remixed Snow White reveals how the fairy tale ideal pervades the public consciousness and reinforces hegemonic discourse that ties race and gender to antiquated aesthetics. Keywords: Aesthetics; Boy, Snow, Bird; Oyeyemi; Race; Remix; Snow White.

Remixing Homer on the Postcolonial Frontier of Serenity
Scott Koski

With his space-western series Firefly and feature film Serenity, Joss Whedon is a 21st century master of the remix, the rhetorical process that adapts older material for contemporary uses. Employing this process further, looking back to ancient Greek notions concerning honor and remembrance found in the works of Homer’s and remixing them with postcolonial thought from theorists such as Franz Fanon and Gayatri Spivak, I argue we can better understand the motivations of the characters Whedon created. If remix theory represents a new way of looking to the language and cultural artifacts of the past to respond to the problems of the present, remixing Whedon with Homer reinforces the reasons behind postcolonial theory’s need to give voice to the marginalized and subjugated, powerfully illustrated in Serenity by the planet Miranda. Keywords: Firefly, Kleos, Native Intellectual, Postcolonial Theory, Remix Theory, SciFi, Serenity, Space-Western, Subaltern.

Amplificatio, Diminutio, and the Art of Making a Political Remix Video: What Classical Rhetoric Teaches Us About Contemporary Remix
Scott Haden Church

This essay explores the ways that rhetoric and remix have similar communicative purposes. By using rhetorical tools amplificatio and diminutio, both rhetoric and remix magnify or minimize particular elements of their respective texts in order to best persuade the audience. To explore this process, I conduct an analysis of the remixed vid-eo clip “Debate Night” by the creators of the popular YouTube channel Bad Lip Reading. This 2016 video features footage of two presidential candidates engaged in the first presidential debate, however it has been recontextualized as a fictional game show. This political remix is an example of diminutio, and particularly the rhetorical figure of tapinosis, because its remixed incarnation diminishes the overall importance of the original text and emphasizes the ambiguous separation between politics and entertainment. In essence, this analysis demonstrates how remix and rhetoric illuminate each other. Having an understanding of rhetoric helps us analyze remix to discover the ideologies behind the content, even for supposedly meaningless content like online entertainment. Likewise, having an understanding of remix helps us see innovative ways to use rhetorical principles to make sense of our media-saturated world. Keywords: amplificatio, diminutio, music, remix, rhetoric.

Marie de France Dreams of Steampunk
E. L. Risden

In two parts, this project demonstrates the creative energy of remix. First, the author creates a fictional remix of medievalism and steampunk, in which medieval author Marie de France, inspired by a “magical” tapestry, envisions a Victorian future of steam-engine trains and lace-collared romance. Then, the author provides a critical reflection on some theoretical aspects of remix and how they suggest productive ways to think about storytelling. Not an idea isolated to music or any other particular art, remix applies to nearly any artistic endeavor: the artistic process by its nature takes up elements from varied sources of inspiration to create something new, remixing the history of influences with the author’s own history of creative work. Keywords: fiction, literary history, medievalism, remix theory, steampunk.

Remixing Slumberland: An Afterward
David Beard

The author examines the anthology Little Nemo: Dream another Dream (Locust Moon Press) in light of the rhetorical remix theory of Scott Church. Winsor McCay’s early twentieth century comic strip Little Nemo in Slumberland (in part) defined the visual language of comics as well as the visual language of dreams. In remixing Little Nemo in Slumberland, the creators in Dream another Dream produce a new language of dreams, one in which McCay’s work is visible, but which imagines a dreamscape constrained by the panels of comics and less inflected with the racism and orientalism of McCay’s 1905 vision. Keywords: Little Nemo in Slumberland, Remix, Rhetoric, Winsor McCay.

Sunday, October 1, 2017

Two books in the area of public relations


Public Relations and the Corporate Persona: The Rise of the Affinitive Organization (Routledge) Burton St. John III For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations - and moreover that their corporate "soul" works as a beneficent force in society.

Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative.

This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.

Chapters

1 A basis for a distinctive personality in the public relations realm: The corporate persona

2 The corporation as person: Four perspectives

3 The corporate persona and industry: the National Association of Manufacturers walks with you

4 PR News: Public relations describes the corporate persona

5 The railroad and you: The watchful Norfolk and Western helps chart the destination

6 The oil company and you: The corporate persona as encourager of self-governance

7 Reality television and you: The corporate persona observes and rewards on Undercover Boss

8 Beyond fracking: The corporate persona as a relatable, credible entity

9 Through the social media window: Tracking the affinity of the corporate persona

10 Where to with the corporate persona?

Mr. Lee's Publicity Book: A Citizen's Guide to Public Relations (PRMuseum Press) Ivy Ledbetter Lee, edited by Burton St. John III

This book, newly discovered from the archives of his biographer, is Ivy Lee’s only known full-length manuscript. Written in the mid-1920s, a time when the public relations field was first coming into its own, it is a guide not as much for the practitioner, but wisely, for a Jazz-Age public facing its first-ever bout of “information overload.” Lee advises the reader how to identify and cope with the seemingly relentless flow of messages—emanating from radio, newsreels and other new media—in order to separate out truth from reality, news from propaganda. He coaches the reader how to be a smart consumer of media, and shield himself from the newly emerging influence of motivational research and consumer crowd behavior. Although the book was written just as “talkies” were consuming the screen, the guidance it offers is just as valuable, perhaps even more so, as YouTube and Twitter consume our screens, 90 years later.

Readers of Mr. Lee’s Publicity Book: A Citizen’s Guide to Public Relations annotated and edited by Burton St. John III will also enjoy fascinating observations from some of today’s preeminent scholars and historians of media and public relations. Their comments point to fascinating parallels between Lee’s day and today, and also explore the progress, or lack thereof, in the public’s comprehension of publicity’s impact today.

Chapters

The Expanded Words of Ivy Lee (Burton St. John III)

I. Publicity in Daily Life

Chapter 1. The Dilemma of Mr. Jones.

Chapter 2. A Classic Example.

Chapter 3. The Range of Publicity.

II. Propaganda, Truth, Facts, & Responsibility

Chapter 4. Publicity and Propaganda.

Chapter 5. The Naked Truth.

Chapter 6. On Whose Authority?

Chapter 7. Conditioning the Public.

Chapter 8. The Napoleonic Touch in Alabama

III. The Forms of Publicity—Short-Term and Long-Term Chapter 9. The Stunt.

Chapter 10. The Long Run.

Chapter 11. The Fear Motive

Chapter 12. The Slogan and the Picture.

IV. Special Applications and Cases

Chapter 13. Publicity and Corporations.

Chapter 14. The Public Utilities Campaign.

Chapter 15. Publicity and Finance.

Chapter 16. The Banishment of the Trusts.

Chapter 17. Political Campaigning.

V. Publicity and the Crowd,  Justice, and the  Public Relations Advisor Chapter 18. The Crowd and the  Egregious Man.

Chapter 19. The Crowd and the Public.

Chapter 20. Publicity and Public Opinion.

Chapter 21. Finding the Facts.

Chapter 22. Publicity and Justice

Chapter 23. The Advisor in Public Relations

VI. Commentaries

Toni Muzi Falconi:

Lee’s Legacy on Responsibility: Never So Relevant.

Meg Lamme:

Some Thoughts on “the Being and the Doing” of Ivy Lee

Karen Miller Russell:

Responsible Publicity as a Public Service.

Fraser P. Seitel:

The Writings of Ivy Lee—At Last!.

Tom Watson:

Homiletics of Ivy Lee, A Preacher’s Son