Flusser: Unwittingly, the specialists have become servants to the establishment that manipulates society by manipulating ever more efficiently the obvious and not so obvious communication media.

"The more objects we accumulate, the lonelier we are, because they fence us in.  On the other hand, however, any object whatsoever may become a means to reach the other person:  a medium for communication.  The walls of prison cells are meant to be, and are in fact, objects that isolate those who find themselves between them.  But if one taps a codified message against them they become the communication medium of prisons... The other side of that dialectic is that objects meant to be media may obstruct communication.  The TV set stands as an obstacle between family members.  Thus, the field of research in which communicologists work, should include all objects.  In fact, however, the specialists' interests have so far been focused only upon objects that are meant to be media, those who own them, and those who manipulate them:  TV, the press, posters and so forth.  Unwittingly, the specialists have become servants to the establishment that manipulates society by manipulating ever more efficiently the obvious and not so obvious communication media."  -- Vilem Flusser