Rhetoric CFPs & TOCs

Rhetoric CFPs & TOCs
Photo: Kristoffer Trolle (creative commons)

Tuesday, March 20, 2018

The Original Title of Permanence and Change


The Original Title of Permanence and Change


In that spirit I wrote a tract, Permanence and Change: An Anatomy of Purpose, which was "such a book as authors in those days sometimes put together, to keep themselves from falling apart." Since I was in a con- siderable motivational quandary, my book was on the subject of motivation. Thus fittingly, its original title was Treatise on Communication; but I changed the title at the request of the publisher, who felt that it sounded too much as though the book were a "house organ."

From COMMUNICATION AND THE HUMAN CONDITION edited by Lee Thayer

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