Rhetoric
The Art of Persuasion
By: Andrew Aberdein, Adina Arvatu
ISBN: 9781632864437
Imprint: Bloomsbury USA
Series: Wooden Books
When is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.
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