Book Announcement: Rhetorical Criticism and Theory in Practice, 3rd ed.

We are pleased to announce the availability of Third Edition of
Rhetorical Criticism and Theory in Practice by Prof. Dann L. Pierce
(University of Portland).  Now available for iOS and OS X Apple
platforms, including iMac, iPad, and iPhone.

Rhetorical Criticism and Theory in Practice, 3rd ed. is a class-tested,
outstanding textbook specifically aimed at first- or second-year
undergraduate students. First edition (through McGraw-Hill) was
successfully used by dozens of programs that sought to provide a
learner-friendly introduction to high-quality rhetorical criticism
research, writing, and investigation by students not yet ready for
high-powered grad-, or senior-level, material and terminology.  Third
edition of Rhetorical Criticism and Theory in Practice continues to
provide excellent entry-level introduction to key areas in metaphor,
narrative, and visual persuasion analysis (as well as a solid
introduction to language, ideology, and culture investigation).

Key Chapters include:

  Chapter 4: Writing Rhetorical Criticism: Your Analysis of Important
Public Messages

  Chapter 5: Metaphors: Cultural Perception and Persuasion

  Chapter 6: Once Upon a Story: Narrative as Rhetoric

  Chapter 7: Visual Messages: The Eyes Have It

  Chapter 8: Language and Ideology: Twins Separated at Birth?

Students are provided in ten accessible chapters with an innovative
means of learning to read, and use, pertinent rhetorical scholarship.
Initial instruction helping younger students build studies based in
pertinent rhetorical criticism methods develops through guided
exercises.  The value, and cultural challenge, of wildly influential
public messages is presented to students via up-to-date examples from
popular movies, music, television, and websites.  Sample material, or an
exam copy (ISBN: 9780985967017), are available from River Kishon
Publishers: riverkishon.com  Or, at:
http://itunes.apple.com/us/book/id1037687716