by Russell W. Belk
Journal of Consumer Research, Vol. 15, No. 2 (Sep., 1988), pp. 139-168
William James (1890, pp. 291-292), who laid the foundations for modern con- ceptions of self, held that:
a man's Self is the sum total of all that he CAN call his, not only his body and his psychic powers, but his clothes and his house, his wife and children, his ances- tors and friends, his reputation and works, his lands, and yacht and bank-account. All these things give him the same emotions. If they wax and prosper, he feels triumphant; if they dwindle and die away, he feels cast down,-not necessarily in the same degree for each thing, but in much the same way for all.
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